Friendly style – good question. In all I would say clean friendly style is more about vector graphics and less about lens flare, shine and particles. More about analog than digital. More animation than rendering. More about typography then effects on gradients. Two exemples:

http://www.youtube.com/watch?v=E55OcGB0L8o&feature=fvsr
http://www.youtube.com/watch?v=-G-LXlQKLQI&feature=related

Effects include wiggly coloring and fonts and camera. How do you as a pro do all this – while still keeping organized?

Some of this stuff might seem basic to you . I am myself a designer though not focused on motion design however I see it as an interesting means for putting ideas into flesh.

Also, I am a bit hesitant to a lot of tutorials that directly show how to do the work of a job that I’ve done for a client. I don’t think it’s fair for me to go into a studio like Blur, do a bunch of work, charge them for it, then do a tutorial that shows how to do what I did. It gets a little tricky.

But, I can take apart other styles, ideas, etc.. I am curious if you have samples of the style you are thinking about.
So, I try to break down concepts and ideas that I can re-apply to another fabricated project. I’d certainly like to cover other styles

Many tutorials on the web are all about visual movie style FX, it would be great to see a tutorial of how this more clean friendly style is done. I can imagine that breaking ALL of this down to a tutorial would be a daunting task – however if you could just do a tutorial on how to do the wiggeling and or some more tricks that would be awesome.

Thanks for a great site.

/Ola

Nice job Harry! It was these sort of videos that made me want to get into using After Effects. The only problem is that it’s taking a heck of a lot longer than I expected to learn. I’m probably just a slow learner.

Cinema 4D was used in the section where the Firefox was flying around the globe. I tried various warp tools in AE to get the fox to bend and curve in a path, and I just didn’t find anything that I was happy with. CC Bend It almost worked, but I opted to map the animated loop to a 2D plane in Cinema, and use a Spline Wrap to distort it and move it along the path. Then I brought the camera data over to AE to add the globe and hand drawn elements.

As far as I recall, that’s the only scene that was 3D.

Thanks for the interest and discussion! I thought this would be a small post of a job that people wouldn’t be too interested in.

Cheers, always great stuff on Graymachine

To get things to draw on and wiggle (this was a process that was developed before I showed up to the job by motion design guru Chris Kelley) we used Auto-Trace to draw mask shapes on the illustrations, then revealed them with the Stroke effect, and used Turbulent Displace to get things to wiggle around.

Some of the animation was simply Puppeted in AE, like the crowd of waving people.

In terms of the comp structure, as you can see the story does a lot of jumping around and zooming, so the precomps and sizes were all over the place to follow the “camera zooms into computer – becomes a cell phone – zooms out to reveal landscape” type of progression.

Hope that helps!