This is a new spot introducing a new look and feel to TV Land Prime and a new tag line: “Feels Good”. The spot was a challenging task of taking a great edit, and mapping that to a series of cubes in a vast 3D world. In the end, we opted for a simple approach of letting the edit stand on its own, with some graphics interspersed, and saving most of the animation work for the final tag line. The client wanted lots of color, so I opted for a bit of a mid 80s Robert Abel feel with the logo resolve.
Producer / Editor: Monina Verano
Creative Direction: Carey Smith
2D and 3D Animation: Harry J Frank
Client: TV Land / SLAQR, El Segundo , CA