Dell Blade Server Launch
This was a launch piece for new Dell Blade Servers. My role was to co-design the piece, and handle most of the 2D & 3D animation. Art direction, additional design and animation by Traylor Woodall.
Client: Fivestone Studios, Franklin, TN
7 Responses to “Dell Blade Server Launch”
Hi great one, that is allot of work and no sacrifice with quality. Great regards from me!
May I ask did they provide you 3d rendered animations on the model of the product or you made on your own.
Sorry for my bad English, and thanks previous.
This is a beautiful piece. I dig the foreshadowing with the forest in particular. I have one question, though: There seems to be a small hick up or stutter in the camera movements–it’s very subtle. Is that simply an issue with the streaming or is it in the original, and if so, was it on purpose or what caused it? Thanks.
I only ended up with a small pre-rendered copy of this when I left. I believe that there was some additional motion blur added in a couple spots to smooth out a couple moves, if we are talking about the same thing. Also, this was produced at 15 fps for the web, which makes for slightly jerky movement anyway. I do wish I ended up with a larger version, but that’s how it goes sometimes.
Dang Harry, your 3D’s really getting outta control. Nice! Is this all C4D? That’s a ton of 3D right there. I especially enjoyed the wobbly puppet-trees (if that’s what they were!)
This is all Cinema 4D. The Blade model obviously came from CAD. There were a lot of finishing touches in AE. The light columns at the beginning are Trapcode Form.
how you got these fade in text in 00:09, did it shine?
how did you cam up this